Innovation

Chef Diannna

By listening to customers and anticipating trends in the marketplace, Simplot employees have helped their company develop a well-deserved reputation for innovative thinking and creative product development. And that shouldn’t be surprising, considering Simplot invented the first viable frozen french fries.

Innovation continues to be a hallmark of Simplot, and the pursuit of that sometimes elusive objective is especially keen at our Technical Center in Caldwell, Idaho. Built in 1985, the Center has been the site of many significant product breakthroughs for the Simplot Company, including one of the first widely marketed french fry products with zero grams of trans fat, and the first all-natural hashbrown.