French Fries | Marketing

How to Leverage Social Media on National Fry Day

6/30/2025

Summer is sizzling, and so is your opportunity to turn fries into your restaurant’s superpower. At Simplot, we’re calling on all operators to join the Fry Force and celebrate National Fry Day on Friday, July 11—a golden opportunity to drive traffic, boost sales, and delight your customers with everyone’s favorite sidekick: fries.

Whether you’re a quick-service spot, a food truck, or a full-service restaurant, this is your moment to shine. And we’re here to help you make it unforgettable.

Why National Fry Day?

Fries are more than just a side—they’re a menu MVP. With nearly half of Americans naming fries as their favorite comfort food, National Fry Day is the perfect time to spotlight your fry offerings and create crave-worthy moments that keep customers coming back.

“Fries are the Superman of the side dish world,” says CJ Walstrom, social media specialist, owner of CJ Walstrom Marketing, and fry fanatic. “They’re iconic, they’re versatile, and they always steal the show. National Fry Day is your chance to give them the spotlight they deserve and boost your bottom line while you’re at it.”

Your National Fry Day superhero toolkit

To help you activate like a true fry hero, we’ve created a FREE National Fry Day Marketing Kit packed with everything you need to make your celebration a success:

Customizable social media graphics
Printable posters, banners, and table tents
Punch cards for loyalty programs
Fry-themed menu inspiration and more!

Download your kit here.

Social media: your secret weapon

We get it, running a restaurant is a full-time job (and then some). But with a few simple strategies, your social media channels can become fry-fueled marketing machines.

“Social media doesn’t have to be scary,” CJ says. “You don’t need a ring light and a film crew. You just need your phone, some good lighting, and a little creativity.”

Here’s how to make your fries go viral:

1. Keep it simple

Use your smartphone to capture well-lit, mouthwatering shots of your fries; think golden crispiness, melty cheese, and bold toppings. Natural light is your best friend.

2. Show, don’t just tell

Post videos of fries sizzling in the fryer, getting loaded with toppings, or being served with a smile. Visuals drive engagement and make your LTOs irresistible.

3. Embrace UGC (User-Generated Content)

Encourage customers to share their own fry photos using a custom hashtag like #FryForce2025 or #FriesWithSuperpowers. Repost their content to build buzz and community.

4. Engage with your audience

Ask questions like “What’s your favorite fry dip?” or run polls like “Crinkle vs. Shoestring—who wins?” The more interaction, the better your reach.

5. Run a fry giveaway

Offer a free fry LTO to one lucky customer who posts using your hashtag on National Fry Day. It’s a fun way to reward your fans and generate excitement.

6. Use hashtags wisely

Try #NationalFryDay, #FryForce, #FriesBeforeGuys, #YourRestaurantName, and #YourCityEats to expand your reach and attract new customers.

Quick video tips (no pro skills needed!)

You don’t need to be an Oscar-nominated director to create engaging content, just follow these easy tips!

Film near a window for natural light.
Keep it short—under 30 seconds is ideal.
Use free apps like CapCut or InShot to edit.
Add text overlays to highlight your LTO’s name, price, and availability.
Include background music (just make sure it’s cleared for commercial use).

“Don’t overthink it,” CJ adds. “Your fries are the star. Just hit record and let the magic happen.”

Creative content ideas for National Fry Day

Need inspiration? Here are a few fry-tastic ideas to get your creative juices flowing:

Behind-The-Scenes Prep: Show how your fries are made, seasoned, or loaded.
Fry Flights: Offer a sampler of different cuts and dips.
Loaded Fry Specials: Create signature dishes with bold toppings.
Bottomless Fries: Offer unlimited fries for dine-in guests.
Fry Charcuterie Boards: A fun, shareable twist on a classic appetizer.
Countdown Teasers: Build anticipation with daily posts leading up to July 11.

Let’s get social!

Summer is the perfect time to turn up the heat on your social media game. Use this season and National Fry Day to showcase your restaurant, highlight your best dishes, and promote your exciting, limited-time offers.

“Fries are fun. Your content should be too,” CJ says. “Be bold, be playful, and don’t be afraid to show off your personality. That’s what makes people hit follow and walk through your doors.”

Suit up, serve hot, and fry on!

This National Fry Day let’s turn up the crisp, power up your promotions, and make fries the hero of your menu. With Simplot by your side, you’ve got everything you need to fry on.

We’d love to celebrate with you—follow @simplotfoods to share ideas, get inspired, and explore creative possibilities together.